Software Pricing
Specialists

Consulting mandates on pricing questions, above all for software companies, are the core of what pqX does. In this field pqX is among the leading experts in Europe.

Most engagements fall into one of the following scopes:

Alongside consulting mandates, pqX takes seats on selected advisory and supervisory boards, both as part of its own investments and as an independent board member.

The reason is that ambitious, organic and commercially driven growth targets call for continuous guidance, steering and oversight of the strategic and commercial parts of a business. In exactly those situations a long-term board membership proves far more effective than a one-off engagement.

pqX focuses on board seats in mid-sized software companies and in start-ups, frequently as part of a co-investment with private equity or venture capital.

pqX currently holds four active advisory or supervisory board mandates.

We take on the pricing function operationally, on a retained basis. Many mid-sized software companies have neither the capacity nor the pull to build and keep pricing expertise in house. As a partner we provide both the capacity and the capability.

pqX invests actively, through seed investments in start-ups and as a co-investor in larger financing rounds, in those cases often combined with a consulting or advisory mandate.

In line with our expertise, the investments concentrate on software companies, with a particular focus on enterprise software of every kind and on HR tech.

Within its investments pqX supports the companies with its pricing and go-to-market expertise.